The cream of Dubai society were out in full force to join Rolls-Royce Motor Cars AGMC, the representative for Rolls‑Royce Motor Cars in Dubai, Sharjah and the Northern Emirates, in celebrating the exclusive launch of the world’s first ever ‘Rolls-Royce Boutique’ at its premises in City Walk.

The new experiential showroom concept was launched by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, Stathis I. Stathis, Managing Director of AGMC and Mamdouh Khairallah, General Manager of Rolls-Royce Motor Cars AGMC, amongst a VIP guest list of Rolls-Royce owners, dignitaries and local celebrities including actress Mayssa Maghrebi, Emirati musician Fayez Al-Saeed, and Italian jewellery designer Roberto Coin, who displayed some of his rarest hand-crafted pieces to the discerning clientele.

Guests were treated to a tour of the Boutique’s experiential areas including the Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy and Pinnacle Café.

In addition, a small ceremony was held to present the key to the first Rolls-Royce Black Badge motor car in Dubai to its new owner Mr. Aslan Atakshiyev.

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