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Jaguar Land Rover the UK’s largest automotive manufacturer is pioneering a new way of buying cars across its global network, using Virtual Reality so that customers won’t need to wait for newly launched vehicles to arrive in their local showroom.

Jaguar Land Rover’s world-leading Virtual Reality Experience packs will be introduced across retailers by the end of this month to immerse customers in each new vehicle the company launches.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour where they can see and interact with a life-size model through a VR headset. Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

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