Dhofar Automotive recently celebrated the opening of its latest and largest showroom in the country. The exclusive new state-of-the-art facility located in Wattayah, Muscat, is a complete 3S facility (Sales / Service / Spares) designed to handle everything from customer demonstrations of the latest vehicles available from these iconic brands, to ensuring that all possible customer after sales requirements are met at a single destination. The facility also boasts a drive-in service check-in facility and a luxurious customer lounge with cafeteria and complimentary Wi-Fi for the complete customer convenience.

The VIP launch event took place on May 10 under the auspices of His Highness Sayyid Faher bin Fatik Al Said and was presided over by Mr. Hani M. Al Zubair, Chairman of Dhofar Automotive, and Dr. Adil Shanfari, Deputy Chairman of Dhofar Automotive. Also in attendance were a number of Highnesses and Excellencies, together with Mr. Maurizio Zuares, CEO of Fiat Chrysler Automobiles (FCA) Middle East, and Mr. Rhett Maxwell, GM of Dhofar Automotive. Also present at the event were other senior executives from the Fiat Chrysler Automobiles Middle East and members of the Dhofar Automotive management and staff. 

Hani Al Zubair addressed the audience, highlighting the significance of the new showroom; he noted, “Today, we celebrate together the opening of the main Dhofar Automotive facility in Wattayah. It features a range of our top brands including Jeep, Chrysler, Dodge and Ram, each of which have been and continue to be some of the most popular vehicle brands in the Sultanate. Each of these brands have earned a reputation for their performance as well as high levels of after-sales service. At Dhofar Automotive, we believe that our relationship with customers does not end after the purchase of a vehicle, rather it starts from that moment, and will continue for many years to come.”

Shortly thereafter Maurizio Zuares took to the stage, and gave a presentation on the long and proud history for Fiat Chrysler brands in the region. He said, “The Middle East is a key international region for Fiat Chrysler Automotive, and we understand that to maximise this market potential we have to focus – together with our partners – on the requirements of our local customers, listening to what they want and need – evolving, innovating and offering the right products and an enhanced customer experience. Thankfully, our customers in Oman are fortunate to have such great partners in Dhofar Automotive, who share our values towards their customers. We are proud of what we have achieved during our long, successful relationship.”

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