Japanese manufacturer, UD Trucks has launched Croner, an all-new medium duty truck, in the Middle East, East and North Africa. Continuing its rich Japanese legacy of building the “truck that the world needs today”, UD Trucks has designed the Croner range specifically for growth markets across the Middle East, Asia, Africa and South America. 

Named after the Greek god of time, Cronos, the Croner is a reliable and versatile truck range built with robust and quality components to deliver extra productivity and superior uptime. Designed with customers’ demand and business needs in mind, Croner is engineered to help customers stay ahead of competition through the simple concept of saving time. 

Commenting at the launch, Mourad Hedna, UD Trucks Middle East, East and North Africa President, said: “UD Trucks understands that more time spent on the road and less time in the workshop drives success for our customers’ businesses. It is our aim for Croner to make every moment count, through maximising productivity and minimising downtime on every run our customers make.” 

Designed to excel in the medium duty segment, Croner offers options for three gross vehicle weight (GVW) models: MKE, LKE and PKE; and their wheelbase variants, offering up to 21 different configurations to suit specific demands of various industries. Additionally, the air suspension on all variants is available as an option to protect customers’ cargo, especially when travelling on rough road conditions. 

Croner’s automatic transmission option will be crucial for markets facing serious driver shortage due to the strenuous demands on drivers. Croner aims to help customers attract drivers, as the automatic transmission provides ease of drive and reduces fatigue for both experienced and inexperienced drivers. Similarly, automatic transmission can help lower cost and downtime for Middle East business owners, as manual transmission is more susceptible to wear-and-tear particularly in long haul driving.

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