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FCA announces electrification strategy

FCA announces electrification strategy
2017 Fiat 500e

Better late than never. FCA boss Sergio Marchionne agrees that the company is late to the electrification party but hasn’t abandoned the idea yet. “We have been reluctant to embrace that avenue until we saw clearer the path forward,” he said recently. To catch up in the game, FCA has embarked upon an aggressive electrification strategy with launch of hybrid or plug-in hybrid models beginning 2019. The group’s electrification offensive will conclude in 2022, and by that time more than half of the FCA fleet will be electrified in one way or another.

Pure electric models could be on the agenda and this aspect once again raises the spectre of a possibility that the Alfieri concept shown in Geneva in 2014 will reach showrooms sooner or later with an all-electric powertrain.

The focus on electric technology could also encourage FCA to look into Formula E. Marchionne will retire in 2019and said that he is looking at the EV-only race series with interest. Ferrari will remain in Formula 1 in the foreseeable future and Fiat won’t return to top-tier racing any time soon, which leaves Maserati and Alfa Romeo the most likely candidates for a Formula E team.

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