Operations from the new production line will be commencing from September this year following Kawasaki’s end of alliance with Bajaj. In April this year, Kawasaki Heavy Industries and Bajaj Auto announced after 8-years of partnership they would be parting ways. Kawasaki is now reworking its Indian market strategy and investing heavily in production and all-new dealer networks.
Kawasaki now established a new plant from which operations are set to commence from next month. With this new plant operational, Kawasaki’s current production can be increased two or threefold. Kawasaki currently assembles its models ranging from the 250cc-650cc ie the Z250, Ninja 300, Ninja Z650, Ninja 650 and Versys 650 but with the new plant, it will also be locally assembling the latest model, the Ninja 1000 via the SKD route (it was earlier brought in via the CBU route). Only 20 units of the Ninja 1000 are allotted to India for 2017 with parts being sourced from Japan. The H2 maker plans to locally assemble more models in India.
With aggressive marketing and aftersales network, Kawasaki plans to sell 2,000 units per annum by 2020. Till now, it has been selling between1,000 to 1,400 units every year. In the performance motorcycles segment, Kawasaki has over 18 products in its line-up which is one of the largest in India. Meanwhile, ex-partner Bajaj Auto is not looking to buy Ducati as its products clash with KTM.