Pune-based Indian two-wheeler maker Bajaj Auto has announced a global partnership with UK-based Triumph Motorcycles. The tie-up is a strategic non-equity partnership “to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies,” Bajaj Auto.
The Indo-British alliance will help enhance the overall portfolio of Bajaj Auto which was missing a strong brand in the “easy riding” or cruiser bike space. Bajaj Auto managing director Rajiv Bajaj last month had admitted that the missing piece of the puzzle for the company lay in the “easy riding or lazy riding space”. Bajaj Auto’s motorcycle portfolio is fairly large and revolves around the 100cc to 373cc segment.
“This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world. Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets,” Bajaj Auto said.
The objective of the partnership is to deliver a range of “outstanding mid-capacity motorcycles benefiting from the collective strength of both companies,” Triumph Motorcycles said.
Bajaj Auto also holds a 47 per cent in Austria’s KTM and one-third of KTM’s manufacturing happens at Bajaj Auto’s Chakan plant near Pune. For the Triumph alliance Bajaj Auto is not picking up any stake in the iconic British bike brand. Bajaj Auto plans to manufacture Triumph bikes in India going forward.