Jaguar Land Rover’s SUV portfolio of seven SUVs are keeping the marketing and sales guys busy for the moment, but Gerry McGovern, the company’s Chief Design Officer seems to have spotted a niche slot. Considering that JLR has got both engineering and craftsmanship benchmarked against ultra luxury offerings, the current large SUV platform to be used to create another model in the portfolio with specific audience in mind.
McGovern has recently dropped a big hint about a possible Bentley Bentayga competitor and an expansion to the Discovery range. “A brand like ours has this ability to stretch. I would argue you could have two Range Rovers that are exactly the same size but if they had two personalities then they’ve both got equal appeal but to different customers,” McGovern said.
The current Discovery line-up includes the standard model and the less expensive Sport and looking at the rest of the company’s vehicles, it’s easy to imagine a stylish model like the recently introduced Velar but with a smaller footprint filling that role.
McGovern also talked about other possibilities for the expanding the Range Rover line-up, but has ruled out building a seven-seat version. Instead, he would like to back up the case for a two-door variant. Meanwhile, at the other end of the range, Land Rover is also preparing to bring back the Defender with aluminium-intensive architecture.