MINI is no stranger to an all-electric vehicle, but the availability of new technologies and a completely new approach to connectivity and urban mobility has added a new edge to the latest concept.
“The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group’s NUMBER ONE > NEXT strategy. The MINI Electric Concept offers a thrilling preview of the all-electric production vehicle. MINI and electrification make a perfect match,” remarks Harald Krüger, Chairman of the Board of Management of BMW AG.
Using electric drive elements, the MINI electric concept builds on the exceptional chassis dynamics native to the brand to produce an exceptionally handling urban runaround.
“With its characteristic go-kart feeling and powerful electric motor, the MINI Electric Concept is great fun to drive while also being completely suitable for everyday use – and producing zero emissions to boot. That’s how we at MINI envisage electric mobility in tomorrow’s world,” says Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad.
The new concept has a strong design element that uses a prominent grille and round headlamps, although the grille is blanked off for aerodynamic effect. The body uses fibreglass add-on elements as well as 3D printed parts.
“The MINI Electric Concept is a quintessential MINI – compact, agile, simply the ideal companion for everyday driving. At the same time, it conveys a whole new take on the concept of sportiness,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “Indeed, aerodynamics and lightweight design aren’t just important in the world of motor sport; they are also essential factors for maximising electric range. The car’s surfaces have a sense of precision and contemporary clarity about them that lends added impact to the car’s efficient character. Plus, striking accents and vivid contrasts give the exterior that distinctive MINI twist.”