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MINI Middle East has announced a new boss. Andreas Gollwitzer has joined the brand in the region at the end of a 16-year stint with the BMW group.

This includes six years spent in China, where he worked with the business development team at BMW China Automotive Trading in Beijing handling strategy and digital programmes and projects, prior to which he spent a decade at BMW in Munich.

Andreas says, “I am delighted to be here in the region and lead the team at MINI Middle East. I am very much looking forward to working with our partners to continue to elevate the MINI brand here in the exciting Middle Eastern market, where our iconic brand already has a loyal fan base. “MINI pushes boundaries, maximizing the thrill and experience for every MINI driver, and we are constantly evolving – much like this dynamic region.”

Commenting on Andreas’s appointment, Johannes Seibert, Managing Director for BMW Group Middle East, said: “It is a pleasure to welcome Andreas to the region and where we are looking forward to him sharing his considerable global experience with our Regional Head Office as well as our importers across the region. MINI is enjoying steady growth across the region and we are looking forward to harnessing Andreas’s knowledge and expertise to bolster this further.”

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