Home Brandwatch Playing with numbers – Audi nomenclature shows a method

Playing with numbers – Audi nomenclature shows a method

Playing with numbers – Audi nomenclature shows a method
Audi's new nomenclature debuts on the A8

Future new car registration authorities will have to find innovative ways and means to describe cars for taxation purposes. Till now, the traditional way was to count the number of cylinders, displacement capacity and type of fuel the vehicle used in its respective category – hatchback, sedan, SUV among others. But when you have an electric-powered motor car then how does one go about it? Add to the dilemma are hybrids and range extenders which have onboard generators. At least one manufacturer has thought about it and has devised a nomenclature simplifying things. Here’s a look at how Audi is leading the way.

Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.

The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels – each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 – 5.1*; CO2 emissions in g/km: 123 – 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 – 5.9*; CO2 emissions in g/km: 168 – 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 – 11.4; combined CO2 emissions in g/km: 292 – 272). They will retain their classic names in reference to their top position in the model range.

Dr. Dietmar Voggenreiter, Member of the Board of Management of AUDI AG Sales and Marketing.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.

The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 – 5.6**; combined CO2 emissions in g/km: 152 – 145**), and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 – 7.5**; combined CO2 emissions in g/km: 178 – 171**).

In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018.

[* Figures depend on the tyres/wheels used and on the transmission version, and for the Q7 also on the number of seats ** Figures depend on the tyres/wheels used and on the body version]

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