Visitors to this year’s edition of the biennial Frankfurt Auto Show will miss at least nine automotive brands – namely Alfa Romeo, Fiat, Jeep, Peugeot, Citroen, DS, Nissan, Infiniti, Mitsubishi, and Volvo will all sit out the event. While some players like Volvo had announced plans to stop attending auto shows a couple of years ago, but with others joining the fray becomes a disappointment for the masses. International automotive shows in US, Japan have in the past years seen drop in participation from automajors.

Marketing cost cutting is one major reason and companies are increasingly turning towards smaller cost effective niche platforms to present their new products. Enthusiast-oriented gatherings like the Goodwood Festival of Speed and the Pebble Beach Concours d’Elegance have become increasingly popular with car brands with a more laid-back way to reach the media and consumers. 

Meanwhile, carmakers from China attempting to make their presence felt in Europe will take advantage of the exhibition space. News from China suggests that automaker Chery will introduce a crossover specially developed for the European market. The model will go on sale “in the next few years,” but it will sold under an all-new nameplate.   

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