Home Brandwatch Toyota preparing to launch new sports car series

Toyota preparing to launch new sports car series

Toyota preparing to launch new sports car series
2017 Toyota 86

As part of diversification of products in specific segments, an important development is scheduled to take place sometime next month. Toyota top brass will talk about what it describes as being a “new sports car series.” This could mean more variants or models are in the pipeline beyond the soon-to-arrive reborn Supra.

Toyota Yaris GRMN

Specific product details are awaited but Toyota has indicated that the event will focus mainly on the domestic market Japan first. In Japan, the brand’s sports car line-up includes the 86 and the new Yaris GRMN 3-door hot hatch which is produced in limited numbers. The GRMN variant is derived from the company’s WRC programme and uses a supercharged 205hp 1.8-litre engine mated to a six-speed manual gearbox.

There’s a strong possibility that a potent MR2 successor could offered as hinted by Gazoo Racing chief Tetsuya Tada earlier in the year. This potential reboot might take after the S-FR concepts from 2015 and 2016.

This year’s edition of Tokyo Motor Show takes place in October and it is believed that Toyota will introduce the new Supra at the venue. It will be interesting to see how Toyota plans to get its business activated in sports cars besides considering a sub brand for its performance division.

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