Volvo Cars has announced a reshuffle of its leadership for two key markets that have particular challenges. From September 15, Lex Kerssemakers will take over as head of the EMEA region (Europe, the Middle East and Africa) from his previous role as senior vice president for Volvo Americas and President and CEO of Volvo Cars USA.
In the reshuffle, the current head of the EMEA region, Anders Gustafsson will take over his role.
Since his appointment to Head of Americas region in 2015, Mr Kerssemakers has overseen a turnaround in the US with sales up by 46.8 per cent. Awareness of the Volvo brand has trebled under his stewardship and Volvo is now the fifth most searched for auto brand in the US.
“Lex brings over 30 years of experience to Volvo Cars’ largest sales region at a time when the auto industry is undergoing significant changes,” said Hakan Samuelsson, president and chief executive.
Mr Gustafsson has been Senior Vice President of EMEA since March 2015, when he joined the executive management team after four years as the head of the Swedish national sales company.
During his time as Senior Vice President he has overseen a sales growth of 13.5 per cent in Sweden and Western Europe, and achieved two consecutive years of record sales for the EMEA region.
“Anders inherits the Americas position at a crucial time. He brings three decades of experience in the auto industry along with the energy and drive needed to further develop Volvo’s ongoing turnaround in US,” said Mr Samuelsson.