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The new Genesis G70 has been presented at the Hyundai Genesis design centre in Namyang.

“The Genesis G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Dr. Woong-Chul Yang, Vice Chairman of the Hyundai Motor Group’s R&D Division. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand. It is a great point of pride to have Genesis showcase what a true luxury brand of Korean origin can present to our discerning customers.”

The Genesis has been developed on a new platform that uses advanced manufacturing processes including hot stamping and structural adhesives. It also launches in the Korean market with a range of three engines – a turbocharged 3.3-litre V6, a turbocharged 2.0-litre I4 and a 2.2-litre diesel I4 unit.

The G70 joins the existing G80 and G90 to beef up the brand’s offerings, that are set to grow to include a couple of Crossovers as well as a sports coupé. The brand will also begin to roll out alternative powertrains across models.

The Genesis G70 launches a unique design language that emphasizes the length of the hood with a framed meshed grille and framing for the lower elements of the fascia, rising to the headlights. The headlights are also unique in their signature along with the use of LED projector elements.

The rear deck is raised, lending a wedge shape to the profile and the taillights continue the LED theme.

The inside prioritises the use of leather and high grade trim with a tab-like trapezoidal central screen pairing with a traditional analogue twin bezel instrument panel. The system is paired with a 15-speaker Lexicon system. The 8″ screen also offers Android Auto and Apple CarPlay along with a connected server based voice recognition system (in Korea) hosted by Kakao.

Driver experience is enhanced by dynamic performance features like launch control, dynamic torque vectoring and a mechanical limited slip differential.

The G70 Sport is equipped with the 3.3-litre V6 Lambda II turbo GDI engine with 370 PS and 510Nm of torque that delivers acceleration figures of 4.7 seconds for the 0-100 km/h spurt and a top speed of 270 km/h.

The 2.0-litre turbocharged unit is rated at 252PS and 353Nm of torque. With the sports package the power is boosted to 255PS.

An unparalleled suite of advanced driver assist systems such as Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW) have been added as part of the ‘Genesis Active Safety Control’ to offer the highest level of safety and convenience in its class. The collision avoidance recognises pedestrian and cyclists.

Specifications will likely change by the time the car is offered outside Korea in the US, Middle East and Russian markets.

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