Jaguar Land Rover has been in the news for a lot of great new products, but it lagged in its offerings of electric drivetrains. No longer, it seems. Company CEO Ralf Speth has just announced a very ambitious target which will see products across the Jaguar, Land Rover and Range Rover badges offering an electric drivetrain component, either as a hybrid or standalone, by 2020.
He made the announcement during his keynote address at the inaugural Jaguar Land Rover Tech Fest at Central Saint Martins.
Dr Speth said: “We stand on the brink of the mobility revolution. Autonomous, connected, electrified and shared vehicles.
“The impact of the changes we are about to embrace will be huge across all sectors of our economy and every section of society – globally. The opportunities are great: enormous social and health benefits, an end to congestion, zero accidents, no more tailpipe pollution and clean air.
“The risks are huge, too. To jobs. To our privacy. To our freedom. This mobility revolution will change lives – profoundly.”
Dr Speth set out in detail Jaguar Land Rover’s advanced plans to lead the mobility revolution.
He said: “At Jaguar Land Rover our journey has started. You can buy the world’s first premium, performance, electric SUV – the Jaguar I-PACE – from next year.
“From 2020 all our new vehicles will be electrified, giving our customers more choice.
“We will introduce a portfolio of electrified vehicles across our model range, embracing fully electric, plug-in hybrid and mild hybrid cars and SUVs.
“And our vision for mobility in 2040 and beyond is demonstrated by FUTURE-TYPE
“We’re also future-proofing our heritage and today you can see an electric version of our iconic Jaguar E-type: breathtaking design with electric power for the first time.
“We are not just preparing for the future but delivering it.”
By this policy announcement, JLR follows in the footsteps of Volvo Cars that has already indicated a similar direction. However, it will have to work hard to catch up on the lead put in by company’s like Tesla, BMW and the Nissan-Renault partnership. Nissan has just announced its next generation LEAF electric car with increased range and quick recharge.
Jaguar Land Rover’s first electric production vehicle will be the I-PACE, a performance SUV with a 90 kWh lithium-ion battery and a range of 500km. It is rated to have a combined power of 400PS and 700Nm of torque and will offer performance figures of 0-100km/h in just over 4 seconds.