SAIC Motor and Taajeer Group have announced the return of the MG brand to Saudi Arabia with immediate effect.
Taajeer Group will introduce the new model line-up of sedans and SUVs that will go on sale across a number of dealerships in the eastern, western and central regions of the Kingdom. Taajeer Group will also be providing an array of services for new and existing customers of the rejuvenated MG brand. As part of its ‘one stop shop’ business model, the Taajeer Group will oversee new car sales, servicing, finance packages and leasing deals.
Mr. Matt Lei, Vice President SAIC Motor International, flew in from China for the ceremony where he was joined by Mr. Tom Lee, Managing Director for the Middle East. Commenting on the partnership, Mr. Matt Lei said: “Taajeer Group was the natural choice for us as a retail partner in Saudi Arabia; the automotive knowledge they possess, and quality and efficiency of the service they offer, is unrivalled. We are experiencing positive growth globally, and view Saudi Arabia as a very important market for MG. Together with Taajeer we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience.”
The launch ceremony, was hosted by Taajeer Group Chairman, Dr. Saleh Jameel Malaikah. Speaking at the ceremony, Dr. Malaika said: “This is a major step for the Taajeer Group. After an intensive study of the Saudi market and the acceptance of the brand and its great products, we feel that MG is in a strong position to compete with other manufacturers in the Kingdom. The MG brand will be an extension of our automobile sector and services which will continue to bring success to the group at a local and regional level.”