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Volvo has unveiled their new compact crossover – the Volvo XC40 that is the first product based on their Compact Modular architecture (CMA) and also uses a unique sales proposition to target buyers in traditional markets.

The XC40 sits on a wheelbase of 2702mm and has an overall length of 4425mm. It is a five-seater with a 211mm ground clearance and a 450mm wading ability. That puts it in regular SUV territory. The styling is reminiscent of the the brand’s new visual identity, with strong treatment of headlights and taillights with a new interpretation of the Thor Hammer LED headlight, although the body styling itself is a hint more aggressive than on the XC60 and XC90.

The interior gets a new version of the steering wheel and the central display screen with lots of storage space built in to the cabin.

“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up”

The XC40 debuts with a choice of either the T5 petrol engine or the D4 diesel unit, with smaller three-cylinder based engines scheduled for a later date. The drivetrain gets the eight-speed automatic gearbox and all-wheel drive, which is similarly front-wheel drive biased.

The car also gets the whole host of new Volvo technologies including Pilot assist, City Safety, Run-off road protection and cross traffic alert.

With the XC40 Volvo is also introducing a concept of ownership by monthly subscription under the Care by Volvo tag. Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car. The system also allows car sharing under Volvo on Call with friends and family by sharing a digital key to the car.

Production of the new XC40 starts in Volvo Cars’ plant in Ghent, Belgium in November.

 

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