Fiat Chrysler Automobiles’ chief executive Sergio Marchionne has a lot on his mind these days. On one hand he has to decide what to do with Jeep as there have been a lot of rumours of a possible sale. Marchionne says it’s not for sale. At least one speculation has been clarified and set.
However, at the New York Stock Exchange earlier in the week, hints of Marchionne’s intentions of increasing volumes at Ferrari while still maintaining exclusivity came to light as he said the company has moved beyond the consideration stage for a Ferrari SUV and that it will decide on production volume in approximately 30 months.
SUVs have served to significantly expand sales volume at other high-end brands, but Marchionne promises Ferrari’s offering will be limited to preserve exclusivity despite corporate objectives of doubling profits in the coming years. Perhaps, Lamborghini’s soon-to-arrive SUV has fast tracked the decision at Maranello.
Funny isn’t it? As in 2016, Marchionne flatly rejected an SUV for the Prancing Horse, saying “you have to shoot me first.”