Home Brandwatch Maserati to expand SUV line-up with Stelvio variant

Maserati to expand SUV line-up with Stelvio variant

Maserati to expand SUV line-up with Stelvio variant

Maserati’s CEO Sergio Marchionne has confirmed that the Italian luxury car manufacturer has plans to produce a new SUV by 2020. The new SUV will be smaller than the current Levante. Marchionne’s vision features a shift in the business philosophy, less dependence on passenger cars and bias towards SUVs. This shift has proven successful so far and this aspect is said to be the key motivating factor.

The crossover will be built on the Alfa Romeo Stelvio’s flexible Giorgio platform and rather than getting the same engines, Marchionne has indicated that the new Maserati SUV could receive a unique powertrain, which suggests that it will have some form of hybridisation. The timing is significant as the company has made the promise to electrify all of its models from 2019.Maserati’s signature recognizable design with a focus on luxury is also expected in this package.

The current Alfa Romeo Stelvio on which the new SUV will share most of its mechanicals, has impressive performance credentials to start with. It boasts of 0-96km/h sprint time of 5.4secs. The Stelvio is Alfa Romeo’s first SUV which competes against premium rivals such as the Audi Q5 and BMW X3.

Marchionne is confident that the arrival of the second SUV will go a long way and help the brand expand sales and reach a goal of generating €1 billion annually.

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