2017 Ford Focus Electric

Ford Motor Company has already announced that it will introduce a battery-powered crossover vehicle with a driving range in excess of 480km by 2020. But, that’s not the end, rather the beginning as it has several other EVs planned beyond that offering. 

In terms of organisational structure, Ford’s high-tech set-up will be kept independent and will have its own research and development department within the company. And to fast track development of Electric Vehicle products and technology applications, the newly created Team Edison will focus solely on the electrical applications while sister divisions will develop hybrid and plug-in hybrid drivetrains.  

“We see an inflection point in the major markets toward battery electric vehicles,” Sherif Marakby, Ford’s head of electrification and autonomous vehicles. “We feel it’s important to have a cross-functional team all the way from defining the strategy plans and implementation to advanced marketing.”

In August, Ford laid the groundwork for a new electric car brand in China, but it isn’t known whether the overseas project will collaborate with Team Edison in the United States. Ford has said that it will introduce 13 new electrified, hybrid and plug-in hybrid vehicles in five years.

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