Sports car maker Lamborghini says it is “ready for the challenges of the third millennium.” While electrification and autonomous technology takes centre stage at many of the industry players, Lamborghini’s driver-focused business strategy is somewhat different. Even with the influences and new technology application trends, it’s becoming clear the brand is looking high-performance hybrid powertrains and at the same time looking at new materials to help cut weight. Helping Lamborghini achieve this specific goal will be the scientists and academics at Massachusetts Institute of Technology (MIT) with whom it has entered into a strategic partnership.
At the EmTech 2017 event in Boston on Monday, Lamborghini gives a glimpse of what it thinks will be behind “the future of super sports cars”. Prior to the event, Lamborghini used some social media sites to send out teaser images of the concept.
— Lamborghini (@Lamborghini) November 3, 2017
Meanwhile, the carmaker has not confirmed if the mystery model is a successor to the Huracán or one of many ultra-exclusive special builds. The successor to the next Huracán due in 2022 has been confirmed to be a hybrid model.
Lamborghini is looking towards plug-in hybrid (PHEV) technology for the super-sports cars and its forthcoming SUV. In fact,Lamborghini’s first hybrid when it arrives will be the Urus SUV.