Regional and industry veteran Altar Yilmaz has been named the new General Manager for Hyundai’s luxury brand Genesis. He joins the brand at a time when it has shown the new G70 in the region.
Yilmaz has a couple of decades of experience in the luxury sector, with his career covering Mercedes-Benz (with almost 15 years at the brand), Porsche and Cadillac in roles that included positions at the regional level as well as with local distributors in the UAE and Saudi Arabia.
“I am very excited to be joining Genesis, and look forward to contributing to the brand’s growth in Africa and the Middle East,” Altar Yilmaz said. “The luxury car market is very competitive, but also has enormous potential for growth. With its commitment to excellence in design, technology and quality, Genesis has a bright future in this region and globally.”
Genesis launched in the region during 2016 with its first model, the flagship G90 large sedan. It now also offers the mid-sized G80 and G80 Sport, and is preparing to begin sales of the compact G70 sedan.
In his new role, Altar Yilmaz will ensure that Genesis provides a customer experience that matches the high standards of Genesis products.
“I am very pleased to be welcoming Mr. Yilmaz to his new role,” said Manfred Fitzgerald, Senior Vice President and Head of Genesis Brand.