Hyundai Motors showed the next generation of the Hyundai Veloster and the Hyundai Veloster Turbo at the Detroit Auto Show. The unique shape of the Veloster has set it apart and attracted many young drivers to the brand and this revamp is seen as critical to keeping this customer profile.
The fresh design was a collaborative effort of Hyundai designers from Seoul, South Korea and the U.S. design center in Irvine, California. The new Veloster maintains the car’s unique character, but features a comprehensive exterior and interior redesign, powertrain enhancements, and a bevy of new and improved infotainment and connectivity features.
“The Veloster has been enormously successful for Hyundai, offering unique style and premium quality, while also still delivering value to our customers,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “This new generation ensures the Veloster remains a compelling choice, particularly for younger drivers who want a car that is individualistic as well as dynamic, while incorporating the latest advances in engineering and technology.”
Hyundai has also unveiled the Veloster N as part of its N performance sub-brand. The Veloster N has a more powerful 2.0-litre turbocharged engine with 275 horsepower and 260 lb.ft of torque along with a six-speed close-ratio short-throw manual gearbox.