Land Rover has announced that Jordanian adventurer Mostafa Salameh has been appointed the brand ambassador for the region. Salameh is also an author and motivational speaker.
“Few people have the ability, vision, dedication, and dreams that enable them to live and breathe the Above & Beyond spirit. Mostafa Salameh is one of those people,” said Mohammad Jaradat, Marketing Communications Manager, Jaguar Land Rover, Middle East and North Africa.
“He regularly challenges himself and what he is able to do, always thinking of the next adventure, which is why he is such a good fit for Land Rover. We look forward to working with Mostafa,” he added.
Salameh is one of the few people in the world to have conquered the Grand Slam of Mountaineering and Polar Adventure by reaching the Seven Summits* of the world’s highest mountains and skiing the North and South Pole and Greenland from north to south. He is just one of 16 people in history to have completed this feat. As an admirer of his work and achievements, Land Rover identified Salameh as an ideal ambassador, as he embodies the spirit of going Above & Beyond.
The Jordanian adventurer has become a renowned international speaker following his incredible achievements that demonstrate his ability to overcome the harshest of challenges. As well as climbing the seven peaks, which included Mount Kilimanjaro, Argentina’s Aconcagua, and the world’s tallest peak, Mount Everest, he has also reached both the North and South Pole, the latter of which took 56 gruelling days.