Home Brandwatch FCA to offer restoration services for its European brands – Reloaded by Creators

FCA to offer restoration services for its European brands – Reloaded by Creators

FCA to offer restoration services for its European brands – Reloaded by Creators

Many automakers are focusing on heritage business these days. It’s good for the brand, particularly ones with illustrious history of machines and collectors too who often face time consuming hurdles in restoration jobs. So, when the original brand custodian jumps in, there’s a sigh of relief related to authenticity, detailing and workmanship.

Fiat Chrysler Automobile is the latest to join the growing heritage business which includes a factory supported restoration programme. The programme is interesting for the fact that it takes away a lot of hassles for collectors by direct dealings. The company will buy restorable classics, restore them, and sell them to collectors.

FCA calls the business ‘Reloaded by Creators’ and will focus on cars from the Alfa Romeo, Fiat, Abarth and Lancia brands. Head of FCA design Roberto Giolito made the announcement at the Retromobile show in Paris. Kicking off the business are five cars already restored and ready for new owners.

The first, a 1991 Alfa Romeo Spider IV series, was part of the FCA collection and used as a test vehicle. Its green paint was part of a custom colour test, making the car a one-of-a-kind car.

The next is a 1973 Lancia Fulvia Coupe Montecarlo, created to commemorate the company’s victory at the 1972 Montecarlo Rally. It still has its original 90hp 1.3-litre engine and black registration plates from 1973.

The 1981 Spidereuropa Pininfarina, described as the “final act” of the Fiat 124 Sport Spider and is powered by 105hp, 2.0-litre engine. The model was produced from 1966 to 1985.

A 1981 Alfa Romeo SZ represents one of only 1,000 made, each hand-built at Zagato and wearing a thermo-plastic injection-molded composite body. The specific example offered was an early production test vehicle used at the Balocco circuit.

A 1959 Lancia Appia 2+2 is being offered with distinctive two-tone paintwork. Its V-shaped C-pillar was designed by Pininfarina, and the car was custom-built on a Lancia chassis. Each FCA Reloaded by Creators will come with a certificate of authenticity and be featured on the FCA website.

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