Home Brandwatch Porsche electrification agenda is impressive

Porsche electrification agenda is impressive

Porsche electrification agenda is impressive

That German sports carmaker Porsche is serious about electrification can be evidenced from the fact of its commitment in terms of resource allocation. At the recent meeting of the Porsche AG Supervisory Board, approximately US$623mn has been sanctioned for two very specific assignments: developing additional versions of the Mission E (such as a rear-wheel-drive model), as well future derivatives based on the zero-emissions sedan.

That’s not all. Close to US$1.24bn has been allocated for hybridizing and electrifying the company’s current models, while around US$872mn will be invested in new technology applications, hybrid and EV charging systems along with smart mobility. In all, a hefty US$7.5bn for the electrification programme will be spent by 2022.

Porsche’s EV agenda will be spearheaded by the Mission E all-electric sedan which is slated to arrive at showrooms in 2019. Mission E will join the company’s eco-friendly future portfolio which will also include several plug-in hybrid models.

The Mission E will have 600hp on tap and it will be capable of doing the 0-100 km/h) sprint under 3.5secs. With the battery pack fully charged, the EV drive range will be of 500km in the New European Driving Cycle. Recharging for 400 km of range through an 800-volt system voltage will take just 15 minutes.

Porsche has also fundamentally agreed to electric technology it’s developing with other members of the Volkswagen Group, including Audi and Lamborghini. How many brands get to use Porsche technology will depend on the brand’s spare production capacity.

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