An announcement from Rolls-Royce Motor Cars has confirmed that the Cullinan badge being used on the development version of ‘Project Cullinan’ would be used for the production model.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor-car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The release also, interestingly, opts to steer clear of calling the new Cullinan an SUV, by using the term ‘high-sided vehicle’. While this may see further refining, there is a very pronounced trend to keep the vehicle distinct from any implied competition from high-end SUVs.

The project was announced three years ago and in typical RR fashion, the vehicle has been developed and tested for use in the harshest of terrains, while meeting the needs of a very select band of customers.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor-car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

The Cullinan shares the all-new aluminium spaceframe architecture with the Phantom VIII.

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