Toyota Oman represented by local industry leader Saud Bahwan Automobiles has launched the 2018 Toyota Camry at an event held at their Wattayah showroom.
Along with representatives of the company’s management, the event was headlined by senior staff from Toyota Motor Corporation, including the chief engineer of the Toyota Camry, Masato Katsumata and the new General Manager for the region, Naomi Ishii.
Mr Ishii touched on the global leadership of the Camry marque and its significance in the region, while also sharing the sales figures for the region. Katsumatasan, however, was left with a detailed presentation on the Camry and its evolution – with an explanation as to why the company approached the current generation with an aim of making the car more emotionally appealing to a burgeoning younger population.
The 2018 Toyota Camry has undergone a complete structural and design change, being squatter, with a lowered dashboard, thinner A-pillars and better frontal visibility. Added use of high and ultra high strength steel is part of the new TNGA (Toyota New Global Architecture) results in a stiffer and better handling body. This generation change also implements a complete redesign. According to Katsumatasan, he chose to redefine the genre.
“‘Performance’ refers to the fundamentals of a car, which includes driving dynamics, spaciousness and fuel economy,” explained Katsumata. “‘Intelligence’ deals with the innovations and ingenuity that enables convenient and satisfying use of a car. In the past, the Camry received high marks in the area of performance and intelligence for what is called a practical value that can be expressed in numbers. But the new Camry has been completely reexamined precisely from the ground up, taking it to an even higher level. We are now adding ‘Experience’ to the mix, or in other words, an emotional value that cannot be expressed in numbers, essentially integrating the exhilaration felt in one’s heart when looking at and driving the car.”
The 2018 Toyota Camry debuts in both an inline-four cylinder 2.5-litre unit as well as a 3.5-litre V6 version, both gasoline direct injection with DOHC and VVTi. The smaller engine is mated with a six-speed automatic transmission, while the larger gets an eight-speed automatic transmission. There will also be two versions of the car in 3.5-litre guise, with an upmarket SE version (Sports) that will include exclusive diamond-cut 18″ alloys and an available two-tone body colour choice along with dedicated styling.
Katsumatasan also announced the pre-Ramadan availability of the 2018 Toyota Camry hybrid with a re-engineered 2.5-litre engine with advanced firing control and better efficiency.