In September 2017, we reported that Ford Motor Co would likely re-establish its business relationship with erstwhile Indian partner Mahindra & Mahindra. The deal at the time was to look at cooperation on products, technologies and distribution including future mobility programmes, connected vehicle projects and electrification of cars among other areas.
The latest update on this is that things are moving forward and Ford has formally announced plans to expand its partnership with Mahindra, co-developing an electric vehicle and two SUVs for the fast-growing Indian market.
Ford hopes to use Mahindra’s powertrains to expand its own product range for the Indian market. Both car companies also intend to collaborate on connected-car products.
“Ford is committed to offering the best vehicles, technologies and services that fit the lifestyles and preferences of Indian consumers,” said Jim Farley, president for Ford global markets. The Blue Oval has already declared China its top priority and looks at India as the second largest country in terms of population representing a significant long-term growth opportunity.