Hyundai Motor Company, South Korea’s largest carmaker has been toying with high performance vehicles since 2012 and has steadily expanded its global presence successfully. In 2017, the company officially launched the high-performance N line-up with the i30 N model, followed by the Veloster N’s world premiere at the North American International Auto Show in Detroit earlier this year.
Now, Hyundai want to take these business extensions to the next level and has announced that it has established a new division. Ex-BMW executive Thomas Schemera has been appointed to lead the new division.
The High Performance Vehicle & Motorsport Division will streamline Hyundai’s strategy, product planning, sales and marketing capabilities for high performance vehicle operations to maximize synergy between headquarters and the company’s motorsport arm Hyundai Motorsport GmbH, to further develop the high performance vehicle business.
German-born Schemera, 55, studied mechanical engineering at Bochum University of Applied Science and Industrial Engineering & Economics at Munich University of Applied Science. He began his career as a designing engineer at BMW in 1987. He played various key roles at BMW Group including the four-year service as the Vice President of Sales & Dealer Development in the mainland and Greater China region, where he led the four-fold increase in sales of BMW and BMW M models from 2005 to 2008. Most recently, he served as the Head of BMW M and BMW Individual in the Americas.
“Thomas Schemera is one of the most renowned experts in the high performance vehicle business with experience in all of the world’s major markets,” said Albert Biermann, President and Head of Performance Development and High Performance Vehicle Development at Hyundai Motor Group. “I am excited he is joining us and I’m confident that his participation will help put Hyundai’s high performance vehicle business onto the fast track,” added President Biermann who joined Hyundai Motor Group in 2015 to lead the group’s high performance vehicle development.