South Korea’s Hyundai Motor is in fast track mode as it evolves its design direction. While ‘Fluidic Sculpture’ concept first appeared on the Hyundai ix-
As its name implies, Le Fil Rouge (common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected. “‘Le Fil Rouge’ is a re-interpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and Head of Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”
The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling, and technology. The new concept is an introduction to the automaker’s latest approach in design, ‘Sensuous Sportiness’, which will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs.