Lamborghini have announced that their 2017 turnover crossed the landmark billion Euro mark, backed by the instant popularity of the Super sports SUV Urus and the ongoing success of their Huracan line-up. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by ten percent from 3,457 to 3,815 units, marking a tripling from the 1,302 units sold in 2010.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “Lamborghini realized another record year and we are once more outperforming our financial objectives. This was achieved while mastering an unprecedented double challenge: preparing for new models in our super sports car range, while simultaneously doubling production capacities at our headquarters in Sant’Agata Bolognese, heralding a quantum leap in our product portfolio. This could not have been accomplished without our excellent team, which deserves all the credit.”
The USA continued to be the primary market with 1,095 units sold followed by Japan with 411. During the year, the company brought online its “Manifattura Lamborghini” production system, timed to produce the new Urus. As well as expanding the site from 80,000 m2 to 160,000 m2, the Urus brings about a substantial increase in the company’s production capacity, doubling it to more than 7,000 units a year as well as significantly increasing its workforce, with 500 new jobs already created.