Volvo Cars have just picked up another milestone award for their new range of crossovers, with the new Volvo XC40 winning the European Car of the Year award ahead of the 2018 Geneva motorshow.
“Winning this award with our new XC40 is perfect timing,” said Håkan Samuelsson, president and CEO of Volvo Cars. “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”
The new XC40 is rolling out across Europe, with pre-orders of 20,000 units helping bolster the company’s confidence in its new small crossover using the compact modular architecture. The XC40 also debuted the company’s car sharing feature and connected services.
In 2017, the company announced its commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridised as well as a pure electric powertrain option for the XC40 will be added later.
“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification,” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the COTY jury here today, we are on the right track.”