Aston Martin is marking its product revamp and alignment with the return of the DBS moniker to nameplate an as yet to be detailed Super GT. The car will be unveiled in the later half of this year and is set to bring back the evocative nuances of the British performance badge along with the lightweight construction standard inferred by the latter half of the DBS Superleggera badge.
While the DBS tag was initially used just over fifty years ago, it was revived for the 2007 model, a car designed by current Chief Creative Officer Marek Reichman.
On the other hand the Superleggera branding comes from the historic Italian coach builder Carrozzeria Touring, which faded out in the mid-1960’s. The rights to the Superleggera brand live on in private hands and the tag has been used across various models and brands including Alfa Romeo, Lamborghini, MINI and Maserati.
Marek Reichman says, “When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries”.