Home Brandwatch China market encouraging carmakers to introduce special domestic only models

China market encouraging carmakers to introduce special domestic only models

China market encouraging carmakers to introduce special domestic only models

It’s interesting to see how dynamics in the automotive world are changing and catering to market specific requirements. Arguably, China is the world’s most promising market when it comes to new cars – conventional or electric. Here’s a quick look at some of the presentations that caught our attention:


Audi Q5L China market

Audi has taken the wraps off the Audi Q5L, which is Audi’s first long wheelbase iteration of an SUV. The Q5L is powered by the 2.0-litre TFSI petrol in two states of tune, 190PS and 252PS. The car gets Quattro all-wheel-drive system and the eight-speed automatic transmission.


BMW Concept iX3 China market

BMW plans to begin produce and export from China its first all-electric sport utility vehicle, dubbed the iX3 in 2020. It will be produced at its joint-venture plant in China’s Shenyang province with partner Brilliance China Automotive Holdings Ltd. The iX3 concept is powered by an electric motor that draws electricity from a 70-kWh battery pack which is good for about 400km of driving range in the European testing cycle.


McLaren 570GT Cabbeen Collection China market

British supercar maker McLaren has revealed the 570GT MSO Cabbeen Collection, the first McLaren Special Operations project to focus on Chinese design elements.

MSO teamed with fashion designer and entrepreneur Yang Ziming, also known as Mr Cabbeen, to add a dragon theme and Chinese classic art elements.

The exterior boasts an Obsidian Black finish with hand-painted dragon door inserts, 15-spoke GT wheels and brake callipers in gold. Inside, the theme is expanded via a dragon motif crafted using traditional Chao embroidery techniques.


Mercedes-Benz A-Class China market
Mercedes-Benz A-Class, Z 177, China, Sedan, long wheel base

Mercedes-Benz revealed a stretched variant A-Class L. This model makes its debut ahead of the global standard-wheelbase edition. The ‘notchback’ sedan looks similar to the redesigned A-Class hatchback. It’s extended by 2.5in wheelbase free more room for rear-seat passengers catering to Chinese buyers who prefer to be chauffeured. The roofline does not follow the CLA’s steep rearward slope.


Hyundai LaFesta Sedan China market

Hyundai has revealed the Lafesta sedan highlighting a more aggressive brand strategy for the Chinese market. Borrowing its name from the Italian word for ‘festival,’ the sporty sedan is said to be specifically geared for “a new mainstream generation from the ’80s and ’90s” in the world’s largest automotive market. It is the first production model to showcase Hyundai’s new ‘Sensuous Sportiness’ design philosophy. The sedan is powered by a 1.6-litre direct injection engine mated to a seven-speed dual-clutch transmission.


Herbert Diess ID Vizzion China market

With the new I.D. VIZZION, its fourth model in the series, the Volkswagen once again reiterated its position on individual mobility of the future. The autonomous level 5 enabled fully electric powered sedan will be powered by two electric motors using 111kWh battery pack helping it to accelerate from 0 to 96km/h in 6.3 seconds before hitting the top speed of 180km/h. Market introduction expected in 2022. The company also launched the new generation, China-only Lavida compact sedan.

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