In a few years from now, Ford’s product offerings will be reduced drastically and it will be difficult to find a hatchback or a sedan in the future line-up. The Dearborn automaker plans includes elimination of slow selling models like the C-Max, Fiesta, Focus, Fusion, and Taurus. The justification is that those models aren’t profitable anymore.
However, the business will focus on the higher profit products like crossovers, SUVs, and trucks. The exception to the rule will be the Ford Mustang and all-new Ford Focus Active.
Ford’s new strategy also includes committing to new propulsion choices, such as adding hybrid-electric powertrains to profitable vehicles such as the F-150, Mustang, Explorer, Escape, and revived Bronco. The company will begin the rollout of its battery electric vehicles with a performance electric model in 2020. The company plans to bring 16 battery-electric vehicles to market by 2022.
“We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term,” said Jim Hackett, president and CEO, in the company’s Q1 financial report.