Unlike venture capitalists who look for quick profits, India’s Mahindra & Mahindra has a long-term symbiotic agenda with newly created Automobili Pinininfarina. As a wholly-owned subsidiary of Mahindra & Mahindra headquartered in Munich, Germany, the company will produce electric cars and premium SUVs in Turin, Italy.
The 88-year-old Italian company Pininfarina will be responsible for design, while engineering and manufacturing these high-tech, extreme performance luxury electric cars will be taken care of by the new company. Meanwhile, late Italian designer Battista Pininfarina’s dream to make a luxury car with his badge will also be realised as the company announced its under Euros 2million electric hypercar will be ready to hit roads in 2020.
Automobili Pinininfarina aims to reside in the low volume top slot with rivals like Bugatti and Lamborghini in the electric segment and will capitalise on Mahindra’s growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing.
Pininifarina is already on the job and has released its second concept car teaser, called the H500, which it plans to introduce later this month at the Beijing Motor Show. This follows the HK GT concept that was shown at the Geneva Motor Show a few weeks ago.