Home Brandwatch Maybach shines at Beijing with concept Vision SUV, and there’s more to come

Maybach shines at Beijing with concept Vision SUV, and there’s more to come

Maybach shines at Beijing with concept Vision SUV, and there’s more to come
Vision Mercedes-Maybach Ultimate Luxury, Auto China 2018

After a usual round of teasers, finally the veil has been lifted from Mercedes-Maybach’s latest SUV offering that comes with all the billionaire trappings including a porcelain tea service embedded in an ebony-wood tray. The Vision Mercedes-Maybach Ultimate Luxury is conceived as an electric vehicle with four compact permanent-magnet synchronous motors and fully variable all-wheel drive.

Obviously, Maybach is eyeing the segment which currently is much sought after with premium offerings likes Range Rover and Bentley’s highly successful US$229,000 Bentagya.

The 5,260mm long car will get four motors with combined of 750 hp. The flat underfloor battery has a usable capacity of around 80 kWh, enabling driving range of over 500km. Top speed is electronically limited to 250 km/h. The battery pack can be fast-charged and the direct current system allows a charging capacity of up to 350 kW. In just five minutes, enough power can be charged to achieve an additional range of around 100 kilometres.

It’s “a totally new archetype, of a kind never seen before,” Gorden Wagener, chief design officer at Daimler. However, in view of the performance luxury SUV expanding with new models coming from Lamborghini’s stable and possibly a Ferrari variant in future, the Mercedes luxury sub brand thinks it can draw up a befitting product with help of time tested G-Class and AMG. 

In a parallel development, the never aging G-Class is getting more teeth and never before features with the idea of raising the bar in both performance and luxury. “Previously, you’d never have had the steering and dynamics for an S variant,” says product head Gunnar Guthenke.

While a conscious decision to avoid making drastic changes to the second-generation G-Class classic looks, the sheet metal cleverly hides a modern chassis which will appear with improved dynamics and capable of handling more power. While the ‘S’ edition will bring a significant jump over the new G 63 in terms of output, a new Maybach edition would serve as a follow-up to the G650 Landaulet, a luxurious limited-edition model with a stretched wheelbase and a 6.0-litre V12 with 630 hp on tap.”We want to nurture this tradition,” adds Guthenke in a candid reference to the Maybach family extension possibility.

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