Europe’s Paris auto show in October usually ranks high on the globe-trotting motoring journalist’s agenda, however, covering the 2018 edition might warrant a second thought considering the current trend.
As more and more carmakers shun the show citing various reasons it appears now that Fiat- Chrysler Automobiles (FCA) has joined the growing list of automakers who have confirmed their absence from this year’s edition of the biennial gathering.
The decision applies to nearly all of FCA’s brands including Fiat, Jeep, and Alfa Romeo. Only Maserati will attend, surprisingly. The rest of the group Chrysler, Dodge, Ram, and Lancia have virtually nil presence in shows.
The FCA decision represents another blow to Paris auto show. Till now, Volkswagen, Ford, Opel, Mazda, Lamborghini, Porsche, and Volvo have all announced plans to skip the show for reasons centering around the high costs of participating, the difficulty of competing for attention, and the lack of new models to present.
It seems car companies are finding it is convenient, cheaper, and more effective to engage prospective buyers via social media applications. They’re increasingly turning to standalone, Apple-style events to show new products to members of the media.