Home Brandwatch FCA spells out 5-year business plan, Chrysler to continue for a while

FCA spells out 5-year business plan, Chrysler to continue for a while

FCA spells out 5-year business plan, Chrysler to continue for a while

Interesting details have emerged from FCA CEO Sergio Marchionne’s presentation to stakeholders in Italy on Thursday amidst market speculation about the future of some brands.

Here’s a summary of what’s going to happen in the coming years, brand-wise:

Chrysler/Dodge: the smallest in terms of line-up the current models will continue but no fresh announcements have been made as to what will happen when the current portfolio’s replacements become due.

Maserati will grow in terms of products and will add a smaller SUV, all-new Quattroporte sedan and Levante SUV. Both Quattroporte and Levante will be available with an all-electric powertrain alongside the Alfieri. The idea is to tap in the EV market which is currently dominated by Tesla and emerging brands in the category like Porsche.

The Alfieri will be present as a coupe and cabriolet. All of the new models announced are slated to arrive by 2022.

Jeep will get the lion’s share of investments as FCA indicates that it has best potential to grow.

Jeep will expand its portfolio with a line-up of models named Desert Hawk, the company announced as part of its five-year plan. The first Desert Hawk model will arrive in the first quarter of 2020. The Desert Hawk badge will sit on the same level as the Track Hawk and Trail Hawk names. In its presentation, Jeep showed a single photo of the Cherokee Desert Hawk it will release in 2020.

For Asian markets, Jeep is also planning a sub-4m model which would sit under the Renegade.

For now, less profitable brands like Chrysler, Dodge and Fiat would not be fully eliminated, but the company has not yet explained how the brands will be maintained through 2022. On the production side, India becomes the export hub for Compass for right hand drive markets and production will be boosted one and a half times from the current level.

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