Failing attendance, high costs of participation and outdoor event limitations due to weather conditions have taken its toll at what was traditionally considered as the world’s motor show opener.
Organisers of the annual North American International Auto Show (NAIAS) have announced that the event dates will shift to June from 2020.
The organisers will be relying on savvy marketing to rekindle interest from automakers who have abandoned the venue over the years and are hesitant to participate besides declining visitor footfall. Renderings and a brief promotional video release by NAIAS illustrate off-road test tracks for SUVs, live entertainment, and “the food that made Detroit a culinary hotspot.” Attendees might also get the opportunity to take test drives or test rides, experience dynamic vehicle debuts, and see autonomous cars in action.
The 2020 edition of the week-long event will start on June 8 and depending on how it goes the idea could be extended for a month and spread around the city. The whole idea is to break away from the traditional model and become more inter-active.
The 2019 event will the last event slated for January and many big players – BMW, Audi, Mercedes-Benz will be conspicuously absent while Volvo, Ferrari, Maserati, Mini, Jaguar, and Land Rover have all sat out the show for years.
NAIAS has been steadily losing business and interest from tech-savvy shows like Consumer Electronics Show (CES) that’s usually held at about the same time in Las Vegas, Nevada.
Supporting the date change, Hyundai, Toyota, Ford and General Motors have issued statements to praise the move by NAIS.