Home Brandwatch Plans in place to reschedule Detroit motor show – NAIAS in summer?

Plans in place to reschedule Detroit motor show – NAIAS in summer?

NAIAS 2018

As automakers continue to bow out of Detroit Motor show at a rapid pace, attendance at the 2019 edition will be skimpy. Big names like Audi, Mercedes-Benz, BMW, Mazda, Mini, Volvo, Porsche, Mitsubishi, Jaguar, and Land Rover have confirmed they will not participate in the 2019 edition.

So what could be the reason? Well, two aspects immediately come into mind – competition from technology shows like CES in Las Vegas and secondly perhaps the inhospitable weather in January where motoring related activity is quite low. Just having an exhibition doesn’t work anymore for visitors.

The Detroit Auto Dealers Association (DADA) responsible for the show’s dates now say that they will officially move North America’s largest auto show from January to a warmer and busier month. Two proposals are on the table to move the show to either June or October. The official announcement will be made on July 24.

With the move to June or October, show organizers hope automakers can take advantage of the outdoors to create more interactive displays and demonstrations.

There’s also talk within circles of how to promote the show’s packaging and work is going on to design its pitching. Several participants like General Motors have lobbied for a June show to coincide with the Detroit Belle Isle Grand Prix.

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