Mclaren Automotive has announced the appointment of Brett Soso as the new regional director for its operations in the Middle East, Africa and Latin America.

Soso comes with extensive experience in the luxury automotive sector, with exposure to the region including a stint with Rolls-Royce Motor Cars in Dubai.

“I’m pleased to welcome Brett to the regional management team. Brett joins McLaren Automotive at an important time with our recent £1.2bn Track25 business plan announcement, which includes 18 new models and derivatives by 2025 and a desire to grow our global retail offering. We are confident that his experience and knowledge will contribute to the continued success of McLaren in the region,” said Jonathan Pollock, Global Sales Director, McLaren Automotive.

Commenting on his new role, Brett Soso added: “It’s a pleasure to be joining a pioneering and dynamic brand like McLaren Automotive, especially during this exciting time. My goal is to work closely with our retail partners to develop our business in the Middle East, Africa and Latin America region further, not only in terms of launching new models in line with our Track25 business strategy, but also in terms of the enhancement of our network and the customer experience.”

He will be based at the company’s regional headquarters in Bahrain.

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