The seventh generation of the Lexus ES sedan was launched in Oman by its importer Saud Bahwan Automobiles at a ceremony held at the showroom of Lexus Oman in Wattayah.
The 2019 Lexus ES, ES Hybrid and ES F Sport models were launched by Mr. Yasuhiro Sakakibara – Chief Engineer, Mr. Akitoshi Takemura – General Manager and Mr. Yugo Miyamoto, Chief Representative of the Middle East and North Africa regional office.
Speaking on the occasion Sakakibara san, Chief Engineer, ES, said, “In Oman, the history of ES started in 1998, 9 years after launch of the Lexus brand in 1989. Since the first to seventh generation, its popularity has been built on class-leading comfort and our commitment to human-centred experiences. I dreamed of designing the ES in a way that would deliver a higher level of enjoyment for its drivers and passengers. The new ES blends key elements of design and performance that challenge the traditional expectations of consumers. Not only is the new ES more exciting to look at, it is also more exciting to drive, whether on city streets or on a winding road. From this full model change, we introduce a Hybrid model in ES at the first time. Hybrid is the key technology of Lexus. To achieve superior performance, we have a new hybrid engine for new ES. In addition to Hybrid engine, we have 3.5 litre V6 gasoline engine, and New 2.5 litre gasoline engine.”
In addition to the simultaneous launch of the Hybrid version, the company has also chosen to launch a performance oriented version with the 2019 Lexus ES F Sport.
The F Sport connects with the LS in grille design along with special treatment of its suspension and standard 19″ wheels.
The ES Hybrid uses a 2.5-litre Atkinson cycle engine connected with a dense electric motor and hybrid transaxle. While, the regular ES is available in ES250 and ES350 specs, with the 350 featuring a 3.5-litre V6 engine and eight speed gearbox.
Detailing the Lexus ES further, Sakakibara san added, “High quality materials made by Japanese TAKUMI craftsmanship are used to offer comfortable cabin. For rear passengers, spacious and relaxing cabin is offered with our OMOTENASHI spirit. With the new generation of Lexus Safety System +, we have some update for both Pre-Crash Safety and dynamic radar cruise control on top of original safety technologies. Thanks to the refined monocular camera, the new Pre- Crash System not only provides auto brake support to reduce impact with the leading vehicle in case of emergency, it can actually avoid collision with vehicles. In addition, now Pre-Crash safety system can detect pedestrians whole day. Furthermore, Dynamic radar cruise control activates from 30km/h, originally from 50km/h to make easier to drive even in urban area. For a higher level of dynamic performance, we have introduced the first ever ES F SPORT”.
Earlier in the evening, Mr. Abdullah Mohammed Bahwan said, “In Oman Lexus has a very special presence. This is because of the brand’s focus on the future and a passion to offer the best. In Oman, the tradition of Omotenashi – Japanese spirit of hospitality has had a strong impact on every aspect of our business. Helping us to understand and fulfil the needs of our customers. This tradition has now grown to become a well-known and inspiring experience. From the very first day of its launch in Oman, to this very moment, Lexus has become famous for its unique ownership experiences.”