Lincoln Middle East has announced the appointment of Sarah Rae as Director, replacing current incumbent Alex Schaeffer, who has moved back to Ford Motor’s headquarters in Dearborn.

Prior to this role, Rae served as Lincoln Middle East’s brand manager, and has played an integral part in the recent launch of the all-new Navigator full-size SUV and the brand’s dealership development in the UAE.

In her new role, Rae will lead Lincoln’s operations in the Middle East as the luxury automotive brand continues to expand its business in the region. She will report to Metelo Arias, vice president, Marketing, Sales and Services, Ford Middle East and Africa.

Rae joined Ford Motor Company in 1995 and brings more than 20 years of automotive industry experience as a marketing and sales professional.

“This is an exciting time for Lincoln across the Middle East,” said Met Arias, vice president, Marketing, Sales and Services, Ford Middle East and Africa. “We continue to expand our offering with products such as the new Navigator – enjoying unprecedented demand in the full-size luxury SUV segment – and the upscale Presidential line, while we drive the delivery of a luxury experience from start to finish across our dealerships.

“Today, the Lincoln brand is well on track to become the fastest-growing automotive brand in the luxury segment. It is important to have someone of Sarah’s experience and brand understanding at the helm to continue to build on this strong momentum the brand has gained in the Middle East. She brings a deep knowledge of the region to the position, and we’re excited to welcome her new role,” Arias added.

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