Fiat Chrysler Automobiles has confirmed a stablemate for its soon-to-arrive mid-sized Jeep Wrangler pick-up – Dakota.
This comes as new production direction because a few years ago the FCA said it wasn’t keen to build a rival to the Chevy Colorado / GMC Canyon or Toyota Tacoma.
But, the market has shown the FCA executives that they were about to miss a sizable chunk of the mid-sized pick-up market as the segment has posted healthy growth since 2016 and shows no sign of abating.
FCA’s new CEO, former Ram boss Mike Manley, argued in 2016 that there will be enough demand in the mid-size segment to accommodate both the Jeep Wrangler-based pick-up and the Ram-badged successor to the Dodge Dakota.
The strongest hint of changed mindset came from a presentation slide from FCA’s Capital Markets Day which highlighted the new model on the roadmap for 2022.
In the line-up, the Dakota will slot below the Ram 1500 and according to FCA, the full-size nameplate will also get a new TRX variant the same year.
FCA expects the expanded pickup line-up to help boost Ram sales from an estimated 770,000 units this year to as high as a million units by 2022.
The Dakota will be built in Ohio alongside the Wrangler pick-up.