KIA Motors, represented by Reliable International Automobiles in Oman, has launched the 2019 KIA Cerato midsize sedan in the Sultanate.

Speaking at the launch event, General Manager of KIA Motors in the region, Tae Hyeon Yoon said, “Every line on the new Cerato contributes to its personality. Note that the new designs of KIA are not just about being stylish but about quality as well. The quality of all KIA products is rapidly improving. In fact as per 2018 Initial quality study of JD Power, USA, KIA has ranked the highest in the mass market segment,  making this four years in a row, thereby beating many leading names of the motor industry. KIA’s brand value has also grown significantly and we have improved our position in the global top 100 brands.”

The KIA Cerato builds on the current generation car with new styling, new interiors and some features that seem to have been taken from larger models. it offers the 1.6 litre naturally aspirated 126hp engine at launch, with the later arrival of the 2.0-litre version and a possibility of a further supply of 1.6-litre turbocharged 4-cylinder engines with 7-speed DCT gearbox.

The launch variant is offered in 6-speed AT with the possibility of two trims, with the higher version offering 16″ alloy wheels, rear AC vent and auto cruise control. All versions get tyre pressure monitoring. The central display is a 3.5″ unit with bluetooth. The 2.0-litre versions available later in the year are expected with 8″ colour displays integrated with Apple CarPlay and Android Auto.

Yoon added, “As one of the world’s fastest growing automotive companies, last year our sales increased to cross the three million mark. KIA Motors is also investing heavily in the field of autonomous cars as artificial intelligence will lead to safer roads when integrated with integrated transport systems. We are integrating features of autonomous driving in our current line-up. We will be rolling out our first commercially available fully autonomous model by 2021 and will offer a full line-up by 2030.”

The 2019 KIA Cerato is currently available in the showrooms of Reliable International Automobile.

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