Automobili Lamborghini has announced the Middle East launch of its new customer app, ‘Lamborghini Unica’, a digital evolution of customer experience. Realised in collaboration with Salesforce, a leader in Customer Relationship Management, the new app delivers a more personalised customer service across digital touchpoints, tailored on Lamborghini’s unique brand experience.
Lamborghini Unica allows owners to manage their vehicles and embrace the Lamborghini lifestyle through experiences, news and events. Features include exclusive access to information such as real-time pictures about the production status of the new Lamborghini Urus or private virtual previews of new Lamborghini models, like the latest Aventador SVJ, shown on Lamborghini Unica 24 hours before its official unveiling.
“At Lamborghini, we are focused on creating innovative products that stand the test of time while upholding the inimitable character of Italian culture,” said Federico Foschini, Chief Commercial Officer of Automobili Lamborghini. “Experiential excellence is also in the detail, and we chose Salesforce to build outstanding digital experiences for our customers that hold true to our brand.”
The new Lamborghini Unica app was first presented last September during Dreamforce 2018, the leading event for Customer Experience Innovation and Transformation in San Francisco. This year’s event comprised of 2,700 working sessions and hosted over 170,000 attendees.