Home Catalogue Scania announces new generation for the region

Scania announces new generation for the region

Scania announces new generation for the region
Left to Right Madeleine Rosenberg – CFO, Scania Middle East Hamad Bin Brook – Partner, Bin Brook Motors & Equipment LLC Stefano Fedel, Senior Vice President – Commercial Operations, Scania CV AB Ayman Hafez – General Manager, Bin Brook Motors & Equipment LLC Moeen Bin Brook – Vice Chairman, Bin Brook Motors & Equipment LLC Ozcan Barmoro – Managing Director, Scania Middle East

European truck major Scania has announced a new generation of its range of trucks in the UAE and the region. The new trucks are the result of ten years of development and almost 2 billion Euros of investment.

The range is offered in 24 different cab models and with safety features like rollover curtain airbags.

Speaking on the launch of the new range in the UAE, Özcan Barmoro, Managing Director of Scania Middle East, said: “Scania’s new truck generation aims to drive the evolution of the transportation industry in line with the ambitions of the UAE National Agenda 2021. Inspired by our core value of putting customers first, global trends and challenges, this generation of trucks is designed to better meet the needs of our customers and the world we live in. It has efficiency in both fuel economy and performance incorporated into a design inspired by the Scania heritage. Our new truck range will contribute to the ambitions of the UAE to become a sustainable nation, powered by smart technology solutions.”

Thani Al Shirawi, CEO of Al Shirawi, distributor for Scania in Dubai and Northern Emirates, said: “Scania’s trucks are popular in Dubai/Northern Emirates due to their robustness and reliability, as well as the sales and aftersales service support extended 24×7 by Al Shirawi’s highly competent factory-trained team. It enables customers to experience value of the advanced design and quality which is built ‘for the only business that matters, Yours’. With the arrival of the new truck generation, Scania offers tailor-made, better solutions than ever before which is a result of a deeper understanding of our customers’ businesses. We welcome the new range of Scania trucks and are anticipating a strongly positive response from our customers.”

Moeen Bin Brook, CEO of Bin Brook Motors & Equipment LLC, distributor for Scania in the capital, said: “Scania products are designed for different customer applications, with the total operating economy in mind. For us in the region, especially with the new Scania XT, Scania’s focus on tailor-made solutions for each application will increase uptime and the earning capacity of construction segment who have to cope with tough challenges.”

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